Data-led Marketing: A Natural Fit For Scientists, But Not For The Faint Of Heart (Podcast Show Notes)
In this inaugural episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview my business partner Olga …
How to Use Data to Optimize Meta Descriptions
A meta description is the text immediately under the URL in search engine results. Essentially, the description helps …
Why GDPR Applies to You, and You Don’t Know It
Global Data Privacy Regulation (GDPR) is a European law that goes into effect in May and regulates personal data collection. It is easy for most of us to stop reading once we see the word “Europe”. Don’t be too quick to brush it off. Read this post to see if and how the law applies to you.
Boston Biotech Community Unite to Address Homelessness
On Thursday Feb 8th from 5:30-8:30 Covalent Bonds is sponsoring a networking event at Ned Devine’s in Faneuil Hall for the Boston Biotech community to benefit the Friends of Boston Homeless.
How to Prevent “Budget Creep” When Working with Your Life Science Marketing Agency
‘Budget creep’ is common when working with marketing agencies, but you will be surprised to hear that it is not usually the agencies fault, but yours…
ACP-LS Helps Members Enhance and Evaluate the Power of their Marketing Investments with New Marketing Success Service
(ACP-LS) has launched a new service that helps obtain maximum results from any investment made in marketing programs. Few marketing professionals can say with absolute authority that their programs are producing the results that they need. This is often due to a lack of cohesion around a core strategy, and no meaningful way to measure results. When companies invest in outsourced marketing programs, ensuring optimal measurable results becomes even more critical. The new Marketing Success Service from ACP-LS enables members to lay the foundations for success from any outsourced program. It will be delivered by ACP-LS’ strategic partner, Covalent Bonds, and will be a free added-value offering for sustaining members of the association.
Life Science Marketing Agencies – How do You Select the Right One for You?
Life Science Marketing is Intense Most marketing managers within life science companies are under great pressure in their …
Life Science Marketing Agencies – How do You Select the Right One for You? Read More »