
Olga Torres
How to Set Up Google Analytics and Use Data for Marketing Measurement
The first thing you need to remember is that your domain is the backbone of your digital brand. […]
Read MoreCovalent Bonds Celebrates International Day of Women and Girls in Science
Tuesday February 11th is International Day of Women and Girls in Science. At present, less than 30% of […]
Read MoreWhy GDPR Applies to You, and You Don’t Know It
Global Data Privacy Regulation (GDPR) is a European law that goes into effect in May and regulates personal data collection. It is easy for most of us to stop reading once we see the word “Europe”. Don’t be too quick to brush it off. Read this post to see if and how the law applies to you.
Read MoreBoston Biotech Community Unite to Address Homelessness
On Thursday Feb 8th from 5:30-8:30 Covalent Bonds is sponsoring a networking event at Ned Devine’s in Faneuil Hall for the Boston Biotech community to benefit the Friends of Boston Homeless.
Read MoreHow to Prevent “Budget Creep” When Working with Your Life Science Marketing Agency
‘Budget creep’ is common when working with marketing agencies, but you will be surprised to hear that it is not usually the agencies fault, but yours…
Read MoreACP-LS Helps Members Enhance and Evaluate the Power of their Marketing Investments with New Marketing Success Service
(ACP-LS) has launched a new service that helps obtain maximum results from any investment made in marketing programs. Few marketing professionals can say with absolute authority that their programs are producing the results that they need. This is often due to a lack of cohesion around a core strategy, and no meaningful way to measure results. When companies invest in outsourced marketing programs, ensuring optimal measurable results becomes even more critical. The new Marketing Success Service from ACP-LS enables members to lay the foundations for success from any outsourced program. It will be delivered by ACP-LS’ strategic partner, Covalent Bonds, and will be a free added-value offering for sustaining members of the association.
Read MoreLife Science Marketing Agencies – How do You Select the Right One for You?
Life Science Marketing is Intense Most marketing managers within life science companies are under great pressure in their […]
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