Olga Torres

Why GDPR Applies to You, and You Don’t Know It

Global Data Privacy Regulation (GDPR) is a European law that goes into effect in May and regulates personal data collection. It is easy for most of us to stop reading once we see the word “Europe”. Don’t be too quick to brush it off. Read this post to see if and how the law applies to you.

ACP-LS Helps Members Enhance and Evaluate the Power of their Marketing Investments with New Marketing Success Service

(ACP-LS) has launched a new service that helps obtain maximum results from any investment made in marketing programs. Few marketing professionals can say with absolute authority that their programs are producing the results that they need. This is often due to a lack of cohesion around a core strategy, and no meaningful way to measure results. When companies invest in outsourced marketing programs, ensuring optimal measurable results becomes even more critical. The new Marketing Success Service from ACP-LS enables members to lay the foundations for success from any outsourced program. It will be delivered by ACP-LS’ strategic partner, Covalent Bonds, and will be a free added-value offering for sustaining members of the association.

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