Olga Torres, Author at Covalent Bonds

Olga Torres

Olga is a co-founder of Covalent Bonds and serves as COO (Chief Optimization Officer). Olga founded Targeted Life Science Marketing in 2017, and joined forces with Covalent Bonds in 2018. With almost 20 years experience in the industry, Olga started her career in the lab as a bench scientist. She worked at Boston University Medical Center and Duke University before transitioning to roles in technical sales and marketing at a range of life science companies, including Averica Discovery, Kelly Scientific Services, and MorphoSys US. She received her B.S. in Biology from the University of New England. In the past, Olga volunteered with the North Shore Technology Council Bioscience Special Interest Group, the American Society for Quality (ASQ) Boston chapter, and Society of Sales and Marketing Professionals in Science (SAMPS). She currently serves as a Hack.Diversity mentor. Listen to a recent interview of Olga on the podcast: Talk Life Science Marketing Analysis on Data-Led Marketing: A Natural Fit For Scientists, But Not For The Faint Of Heart.

How to Set Up Google Analytics and Use Data for Marketing Measurement

By Olga Torres / March 3, 2020

The first thing you need to remember is that your domain is the backbone of your digital brand. […]

2020 Spotlight on Olga Torres, Denise Aronson, Jocelyn Davé, and Martha Farmer

Covalent Bonds Celebrates International Day of Women and Girls in Science

By Olga Torres / February 11, 2020

Tuesday February 11th is International Day of Women and Girls in Science. At present, less than 30% of […]

How to Use Data to Optimize Meta Descriptions

By Olga Torres / August 9, 2019

A meta description is the text immediately under the URL in search engine results. Essentially, the description helps […]

Why GDPR Applies to You, and You Don’t Know It

By Olga Torres / February 20, 2018

Global Data Privacy Regulation (GDPR) is a European law that goes into effect in May and regulates personal data collection. It is easy for most of us to stop reading once we see the word “Europe”. Don’t be too quick to brush it off. Read this post to see if and how the law applies to you.

Boston Biotech Community Unite to Address Homelessness

By Olga Torres / February 6, 2018

On Thursday Feb 8th from 5:30-8:30 Covalent Bonds is sponsoring a networking event at Ned Devine’s in Faneuil Hall for the Boston Biotech community to benefit the Friends of Boston Homeless.

How to Prevent “Budget Creep” When Working with Your Life Science Marketing Agency

By Olga Torres / June 30, 2017

‘Budget creep’ is common when working with marketing agencies, but you will be surprised to hear that it is not usually the agencies fault, but yours…

ACP-LS Helps Members Enhance and Evaluate the Power of their Marketing Investments with New Marketing Success Service

By Olga Torres / April 3, 2017

(ACP-LS) has launched a new service that helps obtain maximum results from any investment made in marketing programs. Few marketing professionals can say with absolute authority that their programs are producing the results that they need. This is often due to a lack of cohesion around a core strategy, and no meaningful way to measure results. When companies invest in outsourced marketing programs, ensuring optimal measurable results becomes even more critical. The new Marketing Success Service from ACP-LS enables members to lay the foundations for success from any outsourced program. It will be delivered by ACP-LS’ strategic partner, Covalent Bonds, and will be a free added-value offering for sustaining members of the association.

Life Science Marketing Agencies – How do You Select the Right One for You?

By Olga Torres / March 30, 2017

Life Science Marketing is Intense Most marketing managers within life science companies are under great pressure in their […]