Targeted Marketing Operations

Covalent Bonds

Using data-driven insights, we integrate measurement and analysis to help improve sales and marketing success.

Covalent Bonds works with life science sales and marketing teams that have lots of data and know it is valuable, but don't know what it means or what to do with it.

We are not a marketing agency. We are a marketing operations company. We help ensure the effectiveness of your integrated sales and marketing, by optimizing spend and ensuring companies achieve verifiable results.

Really know your target customer, and develop strategy based from facts not assumptions.

Ensure the right systems, software, campaigns and budgets are in place to achieve strategic objectives.

Objectively monitor and assess the effectiveness of online and offline marketing programs.

Know in real time that their marketing is working
Ensure they are making the right strategic decisions as to where to focus their marketing dollars
Know which tactics are having the most impact
Facilitate alignment between all internal marketing teams (operations, creative and procurement for example) as to what success will look like and how it will be measured
Know whether their marketing budget has been wasted or is being used optimally