We have been working with Covalent Bonds on data-driven marketing programs to help us through a transitional phase in the company. Following a major external investment, we have significantly expanded our senior team and our sales and marketing functions. Covalent Bonds helped us build out our marketing infrastructure (strategic marketing plan, martech systems and budgets), and delivered a marcoms program to maintain visibility in the market, while we implemented some of our internal initiatives.
The CB team are able to flex with our needs - they provided high level strategic support while we were hiring a head of marketing. Once that team member was in place, they transitioned their focus onto marcoms support.