Answering the question “Is our marketing working?”

The answer is in the data. We use data to inform marketing strategy, provide insights and enable measurement.

Covalent Bonds delivers marketing data intelligence. We start by understanding our client’s goals, then move to understanding their data. Finally, we integrate measurement and analysis to help improve sales and marketing success.

What does success look like? How is it measured?

Companies have a lot of marketing data. Most of the time it isn’t structured in a comprehensive and easily accessible format. Covalent Bonds analyzes your data using our Measurement Metrics Methodology (MMM™). We help you determine what is important and establish clear objectives, provide actionable insights and meaningful reporting.


Want to know how that works? Contact Us


Evaluate & Assess

  • Learn about the goals

  • Audit the data

  • Understand the audience

  • Data analysis to inform strategy

Optimize & REFINE

  • Ensure the right systems, software, campaigns and budgets are in place to achieve strategic objectives.

Measure & Decide

  • Actionable Insights

  • Personalized Dashboards

  • Objective effectiveness monitoring



  • Know in real time that their marketing is working

  • Ensure they are making the right strategic decisions as to where to focus their marketing dollars

  • Know which tactics are having the most impact

  • Facilitate alignment between all internal marketing teams (operations, creative and procurement for example) as to what success will look like and how it will be measured

  • Know whether their marketing budget has been wasted or is being used optimally