Do you know if your marketing
& communications are working?

We help companies and agencies by providing measurement, analytics and intelligence about their marketing and communication campaigns and strategies.

We achieve this by harnessing your data to...

frame

Understand your target audiences by identifying your customer persona

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Understand the impact your marketing has on your audiences, and provide insights for future action

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Measure the effectiveness of your PR and marketing spend and report it powerfully

A covalent bond is formed by the sharing of electron pairs between atoms. This chemical bond offers a stable balance of forces;

this is the balanced environment we strive to achieve for our clients
to help them reach their marketing and business outcomes.

Our core solutions benefit our clients and help them with...

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STRATEGY

Evaluate & Assess

Marketing Fundamentals

Data Fundamentals

Persona

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MEASUREMENT

Measure & Act

ACTsights™

MMM™

Agency Selection

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OPTIMIZATION

Optimize & Refine

Marketing Optimization

Technology Optimization

Latest posts from Covalent Bonds

Owning ‘the bond girls’ moniker for International Women’s Day

By Laura Browne / March 8, 2019

The team at Covalent Bonds are all women, so we informally call ourselves the ‘Bond Girls’, but we have never done so externally. We debated long and hard on whether we could use this name externally. Would we still be taken seriously? Are we doing ourselves a disservice by calling ourselves the Bond Girls? We even debated whether writing this blog was the right thing to do. Is this because marketing has suffered from a lack of quantifiable evidence of its success?

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Making Marketing Decisions on Facts not Assumptions: Understand your Scientific Audience Using Primary Data

By Laura Browne / March 5, 2019

Truly understanding a customer requires us to know their behavior and drivers, and to talk to them in a language that resonates, not a language that you think resonates. This is where persona-development typically fails. Teams develop personas based on insights from the sales team and years’ worth of experience. In other words, they develop them on other people’s assumptions held about the audience, not on what the audience think and feel.

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Choosing a life science marketing agency: Why it pays to look outside the biggest name agencies

By Laura Browne / February 21, 2019

So, the board has approved the appointment of a life science marketing agency, it is now up to you to draw up a short list of agencies to speak to. Most people start by asking their network who they work with. They look at who the big players have retained and pull together a short list.

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