Do you know if your marketing
& communications are working?

Know the impact of every dollar

Covalent Bonds - the marketing and media measurement company. 

Evaluate the effectiveness of each marketing dollar spent from first interaction to sale.

ACTsights™, integrated marketing and media measurement platform, turns marketing into a quantifiable function.

  • 0%
    of marketing budgets are wasted

Know how marketing impacts your business goals.


Understand your target audiences by identifying your customer persona


Understand the impact your marketing has on your audiences, and provide insights for future action

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Measure the effectiveness of your PR and marketing spend and report it powerfully

A covalent bond is

Our core solutions benefit our clients and help them with...



Evaluate & Assess

Marketing Fundamentals

Data Fundamentals


analytics (1)


Measure & Act



Agency Selection



Optimize & Refine

Marketing Optimization

Technology Optimization

Latest posts from Covalent Bonds

‘Design measurement into communications programs’

‘Design measurement into communications programs’: Words of Wisdom From the Head of Corporate Communications at Waters

By Laura Browne / March 27, 2020

To people who say marketing and communications are ‘soft’ disciplines and can’t be measured: “that is not the […]

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Managing PR and marketing budgets in crisis

Cutting Marketing & PR Budgets in a Crisis (You Need to Know What is Working First)

By Laura Browne / March 12, 2020

With COVID-19 dominating the news cycle, and the three major US stock indexes dropping over 6% on March […]

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Lately: Social Media Development and Analytics

Martech Today: Social Media Development and Analytics

By Laura Browne / March 10, 2020

Martech: The Pitch Lately: Social Media Development and Analytics Please describe your product: Lately makes writing social media […]

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