Do you know if your marketing
& communications are working?
Know the impact of every dollar
Covalent Bonds - the marketing and media measurement company.
Evaluate the effectiveness of each marketing dollar spent from first interaction to sale.
ACTsights™, integrated marketing and media measurement platform, turns marketing into a quantifiable function.
Know how marketing impacts your business goals.
Understand the impact your marketing has on your audiences, and provide insights for future action
Measure the effectiveness of your PR and marketing spend and report it powerfully
Our core solutions benefit our clients and help them with...
STRATEGY
Evaluate & Assess
Marketing Fundamentals
Data Fundamentals
Persona
MEASUREMENT
Measure & Act
ACTsights™
MMM™
Agency Selection
OPTIMIZATION
Optimize & Refine
Marketing Optimization
Technology Optimization
Latest posts from Covalent Bonds
Communications Measurement: Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters
Wondering how best to measure your PR efforts? Understanding that vanity metrics are irrelevant in communications measurement is […]
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Successfully Deploy Martech in Life Science: Focus on the People
Marketing technology (‘martech’) accounts for nearly one-third of a CMO’s marketing budget (Gartner). This is the single largest […]
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People + Technology = The Winning Formula in Marketing Measurement
Welcome to the latest episode of the ‘Talk Life Science Marketing Analysis’ podcast. Here, we interview the VP […]
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