Answering the question “Is our marketing working?”
We use data to inform marketing strategy, provide insights and enable measurement..
Covalent Bonds delivers marketing data intelligence. We start by understanding our client’s goals, then move to understanding their data. Finally, we integrate measurement and analysis to help improve sales and marketing success.
What does success look like? How is it measured?
Companies have a lot of marketing data. Most of the time it isn’t structured in a comprehensive and easily accessible format. Covalent Bonds analyzes your data using our Measurement Metrics Methodology (MMM™). We help you determine what is important and establish clear objectives, provide actionable insights and meaningful reporting.
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Evaluate & Assess
Learn about the goals
Audit the data
Understand the audience
Data analysis to inform strategy
Optimize & REFINE
Ensure the right systems, software, campaigns and budgets are in place to achieve strategic objectives.
Measure & Decide
Objective effectiveness monitoring
WE HELP BUSINESSES TO:
Know in real time that their marketing is working
Ensure they are making the right strategic decisions as to where to focus their marketing dollars
Know which tactics are having the most impact
Facilitate alignment between all internal marketing teams (operations, creative and procurement for example) as to what success will look like and how it will be measured
Know whether their marketing budget has been wasted or is being used optimally