Do you know if your marketing
& communications are working?

Know the impact of every dollar

Covalent Bonds - the marketing and media measurement company. 

Evaluate the effectiveness of each marketing dollar spent from first interaction to sale.

ACTsights™, integrated marketing and media measurement platform, turns marketing into a quantifiable function.

  • 0%
    of marketing budgets are wasted

Know how marketing impacts your business goals.


Understand your target audiences by identifying your customer persona


Understand the impact your marketing has on your audiences, and provide insights for future action

analytics (2)

Measure the effectiveness of your PR and marketing spend and report it powerfully

A covalent bond is formed by the sharing of electron pairs between atoms. This chemical bond offers a stable balance of forces;

this is the balanced environment we strive to achieve for our clients
to help them reach their marketing and business outcomes.

Our core solutions benefit our clients and help them with...



Evaluate & Assess

Marketing Fundamentals

Data Fundamentals


analytics (1)


Measure & Act



Agency Selection



Optimize & Refine

Marketing Optimization

Technology Optimization

Latest posts from Covalent Bonds

Covalent Bonds Vision and Values

Covalent Bonds 2020 Vision & Values

By Claire England / February 18, 2020

What Do We Stand For As A Company While the majority of companies have a central office, our […]

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2020 Spotlight on Olga Torres, Denise Aronson, Jocelyn Davé, and Martha Farmer

Covalent Bonds Celebrates International Day of Women and Girls in Science

By Olga Torres / February 11, 2020

Tuesday February 11th is International Day of Women and Girls in Science. At present, less than 30% of […]

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Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters (Yes, Even For PR)

Communications Measurement: Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters

By Laura Browne / November 1, 2019

Wondering how best to measure your PR efforts? Understanding that vanity metrics are irrelevant in communications measurement is […]

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