Covalent Bonds works with life science sales and marketing teams that have lots of data and know it is valuable, but don't know what it means or what to do with it.
We are not a marketing agency. We are a marketing operations company. We start by understanding our client’s company goals, then move to understanding their data. The strategy on how to proceed is unique to those goals and how those goals can be measured.
What to know how that works?
Really know your target customer, and develop strategy based from facts not assumptions.
Ensure the right systems, software, campaigns and budgets are in place to achieve strategic objectives.
Measure & Refine
Objectively monitor and assess the effectiveness of online and offline marketing programs.
WE HELP BUSINESSES TO:
Know in real time that their marketing is working
Ensure they are making the right strategic decisions as to where to focus their marketing dollars
Know which tactics are having the most impact
Facilitate alignment between all internal marketing teams (operations, creative and procurement for example) as to what success will look like and how it will be measured
Know whether their marketing budget has been wasted or is being used optimally