Do you know if your marketing
& communications are working?

We help companies and agencies by providing measurement, analytics and intelligence about their marketing and communication campaigns and strategies.

We achieve this by harnessing your data to...


Understand your target audiences by identifying your customer persona


Understand the impact your marketing has on your audiences, and provide insights for future action

analytics (2)

Measure the effectiveness of your PR and marketing spend and report it powerfully

A covalent bond is formed by the sharing of electron pairs between atoms. This chemical bond offers a stable balance of forces;

this is the balanced environment we strive to achieve for our clients
to help them reach their marketing and business outcomes.

Our core solutions benefit our clients and help them with...



Evaluate & Assess

Marketing Fundamentals

Data Fundamentals


analytics (1)


Measure & Act



Agency Selection



Optimize & Refine

Marketing Optimization

Technology Optimization

Latest posts from Covalent Bonds

New Life Science Marketing Podcast

By Laura Browne / September 13, 2019

Covalent Bonds is launching a life science marketing podcast. In this podcast we explore marketing and media analysis […]

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Effective PR metrics and reporting for CEOs

Using PR Metrics & Reporting to Gain Credibility

By Laura Browne / August 30, 2019

Proving PR’s financial impact is one thing; communicating it effectively is another. Often PR metrics differ significantly from […]

Read More
Life Science Marketing - Covalent Bonds

How to Use Data to Optimize Meta Descriptions

By Olga Torres / August 9, 2019

A meta description is the text immediately under the URL in search engine results. Essentially, the description helps […]

Read More
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