Do you know if your marketing
& communications are working?

Know the impact of every dollar

Covalent Bonds - the marketing and media measurement company. 

Evaluate the effectiveness of each marketing dollar spent from first interaction to sale.

ACTsights™, integrated marketing and media measurement platform, turns marketing into a quantifiable function.

Covalent Bonds, Measure Marketing Optimize Spend

Know how marketing impacts your business goals.


Understand your target audiences by identifying your customer persona


Understand the impact your marketing has on your audiences, and provide insights for future action

analytics (2)

Measure the effectiveness of your PR and marketing spend and report it powerfully

A covalent bond is formed by the sharing of electron pairs between atoms. This chemical bond offers a stable balance of forces;

this is the balanced environment we strive to achieve for our clients
to help them reach their marketing and business outcomes.

Our core solutions benefit our clients and help them with...



Evaluate & Assess

Marketing Fundamentals

Data Fundamentals


analytics (1)


Measure & Act



Agency Selection



Optimize & Refine

Marketing Optimization

Technology Optimization

Latest posts from Covalent Bonds

Communications Measurement: Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters

By Laura Browne / November 1, 2019

Wondering how best to measure your PR efforts? Understanding that vanity metrics are irrelevant in communications measurement is […]

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Successful Martech Deployments

Successfully Deploy Martech in Life Science: Focus on the People

By Laura Browne / October 10, 2019

Marketing technology (‘martech’) accounts for nearly one-third of a CMO’s marketing budget (Gartner). This is the single largest […]

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Talk Life Science Marketing Analysis

People + Technology = The Winning Formula in Marketing Measurement

By Laura Browne / October 2, 2019

Welcome to the latest episode of the ‘Talk Life Science Marketing Analysis’ podcast. Here, we interview the VP […]

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