Do you know if your marketing
& communications are working?
We help companies and agencies by providing measurement, analytics and intelligence about their marketing and communication campaigns and strategies.
We achieve this by harnessing your data to...
Understand the impact your marketing has on your audiences, and provide insights for future action
Measure the effectiveness of your PR and marketing spend and report it powerfully
Our core solutions benefit our clients and help them with...
STRATEGY
Evaluate & Assess
Marketing Fundamentals
Data Fundamentals
Persona
MEASUREMENT
Measure & Act
ACTsights™
MMM™
Agency Selection
OPTIMIZATION
Optimize & Refine
Marketing Optimization
Technology Optimization
Latest posts from Covalent Bonds
5 Steps to Making Your Life Science Company Marketing Data-Driven
Adopting a Marketing Data Mindset Marketers report that demonstrating the impact of marketing on financial outcomes is their […]
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Owning ‘the bond girls’ moniker for International Women’s Day
The team at Covalent Bonds are all women, so we informally call ourselves the ‘Bond Girls’, but we have never done so externally. We debated long and hard on whether we could use this name externally. Would we still be taken seriously? Are we doing ourselves a disservice by calling ourselves the Bond Girls? We even debated whether writing this blog was the right thing to do. Is this because marketing has suffered from a lack of quantifiable evidence of its success?
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Making Marketing Decisions on Facts not Assumptions: Understand your Scientific Audience Using Primary Data
Truly understanding a customer requires us to know their behavior and drivers, and to talk to them in a language that resonates, not a language that you think resonates. This is where persona-development typically fails. Teams develop personas based on insights from the sales team and years’ worth of experience. In other words, they develop them on other people’s assumptions held about the audience, not on what the audience think and feel.
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