ACTsights®: Why We Trademarked Our Thinking

In June 2025, after nearly a decade of B2B scientific marketing, we received US federal recognition of our data-driven science marketing methodology: ACTsights®. This trademark acknowledges the unique value of our methodology and highlights our commitment to empowering scientific organizations with measurable, data-driven marketing strategies.

Some may wonder what the benefit of trademarking a marketing methodology is. Or how it can even be achieved, considering that many marketing agencies use the same tools and techniques. It's a fair question. Most agencies are using the same platforms, analytics dashboards, and CRM tools. But what makes ACTsights® trademarkable isn’t the tools—it’s the system. It’s how we apply, interpret, and translate those tools into strategic action for scientific companies. That codified approach is what we’ve protected—and what makes our thinking operational.

This isn’t a branding flourish, a PR stunt, or simple self-congratulation. Federal recognition of ACTsights® is a milestone that not only protects our intellectual property—it elevates the trust and confidence our clients can place in us. It’s a reflection of the quality and rigor that we actualize in our services every day.

‍What is ACTsights® and Why is it Different?

Legacy marketing depended on surveys. But any scientist can tell you that the problem with surveys is self-reporting bias. That’s why scientists and behavioral psychologists use double-blinding and other methods. Bringing this scientific perspective to marketing, we formulated an approach that gets to the bottom of not just what your audience thinks—but how they actually behave.

The data gathered from ACTsights® analysis is then used to validate real-life survey data. The result is a powerful, data-driven marketing strategy that bridges what your audience says with what they do.

A Rabbit Hole That’s Actually Useful!

ACTsights® helps you understand how your audience moves—across platforms, content formats, and engagement points.

Want to know where your audience hangs out online? What magazines they read and engage with? Which of your campaigns are working?

From broad to narrow, get down to the nitty gritty of which keywords—both SEO and AI tracking—overlap with what your audience is talking about on social media.

“It’s such a cool rabbit hole!” — Covalent Bonds client

In an age where authenticity is king and budgets are tight, ACTsights® lets you track the evolution of your marketing in real-time. Whatever your desired outcome, ACTsights® helps you build your commercial engine in the right direction so you can achieve milestones faster.