Marketing is a Science.
Assume Nothing.
Everyone has been marketing backwards. Covalent Bonds markets the right way around.
The Power of Threes
We’re a global team of scientists, marketers and data specialists, who help our clients turn data into powerful marketing programs that work.
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What is this demand generation service, and how does it work?
Our service focuses on automating engagement on professional networking platforms to generate leads and nurture prospects. It mimics human behavior to ensure your outreach is natural and effective. This helps you scale your lead generation activities consistently and appropriately without requiring extensive manual time investment.
What is your approach to messaging and engaging with prospects?
Our approach emphasizes personalized and conversational messaging over generic sales pitches. We craft messages that add true value and pose open-ended questions to stimulate dialogue and curiosity. The goal is to encourage a response and start a conversation, rather than immediately selling. We avoid "value vomits" or "me-me-me" messages that are common and ineffective.
Can you explain the types of outreach sequences you can implement?
We build multi-step drip campaigns that deliver messages and actions at scheduled intervals to maintain prospect interest. These campaigns can include various actions such as sending connection requests, direct messages to existing connections, premium messages (often referred to as InMails), profile visits, and skill endorsements or follows. For premium messages, we can leverage capabilities that allow for sending without using standard credits to "open link" profiles.
How do you ensure the safety and compliance of our professional networking account?
Our service is designed to mimic human behavior on the platform, which is crucial for account safety. We implement controlled daily limits for actions and adjust outreach speed to avoid triggering platform warnings. We recommend using a paid professional networking platform account as it generally allows for greater outreach capacity and reduces restrictions. Our process can incorporate GDPR-compliant recommendations, such as obtaining consent before pushing prospect information to your CRM for email outreach.
