Drive Growth in the Cosmetics & Personal Care Industry
with ABM and Lead Generation Strategies
If you're a lab, testing provider, ingredient supplier, or contract R&D partner in the booming cosmetics and personal care (CPC) industry, your technical expertise is in high demand—but only if the right buyers can find you.
This whitepaper reveals how to identify and attract high-fit B2B clients using account-based marketing (ABM) and smart lead qualification—so you're not just reaching more prospects, you're reaching the right ones.
What You’ll Learn
- How to zero in on high-potential manufacturers looking for lab and formulation support
- The role of buyer intent data and CRM insights in modern lead gen.
- How to drive measurable growth while aligning with the needs of procurement leaders.
- Tips to integrate LinkedIn, email, and thought leadership into your ABM strategy