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Whitepaper: A Data-Driven Approach to Lead Generation

May 9, 2025
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5:00 min read
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Laura Browne
Whitepaper: A Data-Driven Approach to Lead Generation
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Reach the right people. Start better conversations. Grow your business.

Making the right connections in materials science isn’t easy. Purchasing decisions are complex, technical, and rarely made overnight. Whether you’re supplying lab equipment, raw materials, or advanced testing services, you know that your customers do their homework—and the challenge is getting your solution in front of the right decision-makers at the right time.

That’s where a more precise, data-driven marketing approach makes a difference.

Our lead generation strategies for scientific businesses follow a "measure twice, cut once" approach—focused on precision, efficiency, and proven, measurable results. Download our expert whitepaper on how to align marketing and sales in materials testing, and start connecting with the right people today.

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