Laura Browne

Laura is a co-founder of Covalent Bonds and serves as CEO (Chief Effectiveness Officer). She started Covalent Bonds in 2017 with more than 15 years’ experience in life science and healthcare marketing. Before founding Covalent Bonds, Laura held senior roles at The Scott Partnership, Phoenix Marcom, and Gardiner Cauldwell. Laura also serves on the Board of the Massachusetts North Shore Technology Council and heads up its Bioscience Special Interest Group. Laura holds a B.S. in psychology from The University of Newcastle and a Postgraduate Diploma in Law from Nottingham Law School.
Media Measurement: Top Metrics

Media Measurement: Top Metrics to Analyze Impact of News Coverage (C&EN article)

By Laura Browne / January 27, 2021

How to Put Real Metrics Behind Media Coverage, Delivering ROI for your PR Strategies   In this article, […]

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C&EN interview: life science marketing

C&EN Magazine interview on data driven life science marketing

By Laura Browne / January 27, 2021

Interview with Covalent Bonds’ Chief Effectiveness Officer, Laura Browne, on all things marketing measurement & shifting budgets. The […]

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Data Driven Marketing FAQ

Data Driven Marketing: FAQ

By Laura Browne / January 27, 2021

What is data driven marketing? Data driven marketing is a strategic marketing approach that empowers marketers to decide […]

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Data Driven Marketing: Tips for life science marketers in a privacy-centric world

Data Driven Marketing: Tips for life science marketers in a privacy-centric world

By Laura Browne / January 26, 2021

This is the first article in a series on data driven life science marketing. Check back regularly for […]

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Media analysis - newspapers

Covalent Bonds Launches COVID-19 Life Sciences Brand Tracker

By Laura Browne / May 26, 2020

Media Analysis: Life Science Companies in the News May 26th 2020, MA – Covalent Bonds today unveiled a […]

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‘Design measurement into communications programs’

‘Design measurement into communications programs’: Words of Wisdom From the Head of Corporate Communications at Waters

By Laura Browne / March 27, 2020

To people who say marketing and communications are ‘soft’ disciplines and can’t be measured: “that is not the […]

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Managing PR and marketing budgets in crisis

Cutting Marketing & PR Budgets in a Crisis (You Need to Know What is Working First)

By Laura Browne / March 12, 2020

With COVID-19 dominating the news cycle, and the three major US stock indexes dropping over 6% on March […]

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Lately: Social Media Development and Analytics

Martech Today: Social Media Development and Analytics

By Laura Browne / March 10, 2020

Martech: The Pitch Lately: Social Media Development and Analytics Please describe your product: Lately makes writing social media […]

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International Women's Day 2020

International Women’s Day – Raising Awareness Against Bias

By Laura Browne / March 6, 2020

“An equal world is an enabled world. Raise awareness against bias. Take action for equality.”  As a company […]

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Covalent Bonds interview Jim Heeren from Therm Fisher on life science marketing measurement

Measuring and Tracking Life Science Marketing Success: Top Marketing Metrics Tips from Thermo Fisher

By Laura Browne / February 24, 2020

For the latest episode of ‘Talk Life Science Marketing Analysis’ podcast, I was privileged to interview Jim Heeren, […]

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Liza Rivera & Covalent Bonds Podcast

Life Science Marketing Effectiveness Measurement Using Data

By Laura Browne / January 28, 2020

Amending a marketing campaign while it is running is crucial to keep it on track and to closely […]

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Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters (Yes, Even For PR)

Communications Measurement: Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters

By Laura Browne / November 1, 2019

Wondering how best to measure your PR efforts? Understanding that vanity metrics are irrelevant in communications measurement is […]

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