
Laura Browne
Covalent Bonds Launches COVID-19 Life Sciences Brand Tracker
Media Analysis: Life Science Companies in the News May 26th 2020, MA – Covalent Bonds today unveiled a […]
Read More‘Design measurement into communications programs’: Words of Wisdom From the Head of Corporate Communications at Waters
To people who say marketing and communications are ‘soft’ disciplines and can’t be measured: “that is not the […]
Read MoreCutting Marketing & PR Budgets in a Crisis (You Need to Know What is Working First)
With COVID-19 dominating the news cycle, and the three major US stock indexes dropping over 6% on March […]
Read MoreInternational Women’s Day – Raising Awareness Against Bias
“An equal world is an enabled world. Raise awareness against bias. Take action for equality.” As a company […]
Read MoreMeasuring and Tracking Life Science Marketing Success: Top Marketing Metrics Tips from Thermo Fisher
For the latest episode of ‘Talk Life Science Marketing Analysis’ podcast, I was privileged to interview Jim Heeren, […]
Read MoreLife Science Marketing Effectiveness Measurement Using Data
Amending a marketing campaign while it is running is crucial to keep it on track and to closely […]
Read MoreSuccessfully Deploy Martech in Life Science: Focus on the People
Marketing technology (‘martech’) accounts for nearly one-third of a CMO’s marketing budget (Gartner). This is the single largest […]
Read MorePeople + Technology = The Winning Formula in Marketing Measurement
Welcome to the latest episode of the ‘Talk Life Science Marketing Analysis’ podcast. Here, we interview the VP […]
Read MoreNew Life Science Marketing Podcast
Covalent Bonds is launching a life science marketing podcast. In this podcast we explore marketing and media analysis […]
Read MoreUsing PR Metrics & Reporting to Gain Credibility
Proving PR’s financial impact is one thing; communicating it effectively is another. Often PR metrics differ significantly from […]
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