Laura Browne

Laura is a co-founder of Covalent Bonds and serves as CEO (Chief Effectiveness Officer). She started Covalent Bonds in 2017 with more than 15 years’ experience in life science and healthcare marketing. Before founding Covalent Bonds, Laura held senior roles at The Scott Partnership, Phoenix Marcom, and Gardiner Cauldwell. Laura also serves on the Board of the Massachusetts North Shore Technology Council and heads up its Bioscience Special Interest Group. Laura holds a B.S. in psychology from The University of Newcastle and a Postgraduate Diploma in Law from Nottingham Law School.
‘Design measurement into communications programs’

‘Design measurement into communications programs’: Words of Wisdom From the Head of Corporate Communications at Waters

By Laura Browne / March 27, 2020

To people who say marketing and communications are ‘soft’ disciplines and can’t be measured: “that is not the […]

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Managing PR and marketing budgets in crisis

Cutting Marketing & PR Budgets in a Crisis (You Need to Know What is Working First)

By Laura Browne / March 12, 2020

With COVID-19 dominating the news cycle, and the three major US stock indexes dropping over 6% on March […]

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Lately: Social Media Development and Analytics

Martech Today: Social Media Development and Analytics

By Laura Browne / March 10, 2020

Martech: The Pitch Lately: Social Media Development and Analytics Please describe your product: Lately makes writing social media […]

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International Women's Day 2020

International Women’s Day – Raising Awareness Against Bias

By Laura Browne / March 6, 2020

“An equal world is an enabled world. Raise awareness against bias. Take action for equality.”  As a company […]

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Covalent Bonds interview Jim Heeren from Therm Fisher on life science marketing measurement

Measuring and Tracking Life Science Marketing Success: Top Marketing Metrics Tips from Thermo Fisher

By Laura Browne / February 24, 2020

For the latest episode of ‘Talk Life Science Marketing Analysis’ podcast, I was privileged to interview Jim Heeren, […]

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Liza Rivera & Covalent Bonds Podcast

Life Science Marketing Effectiveness Measurement Using Data

By Laura Browne / January 28, 2020

Amending a marketing campaign while it is running is crucial to keep it on track and to closely […]

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Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters (Yes, Even For PR)

Communications Measurement: Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters

By Laura Browne / November 1, 2019

Wondering how best to measure your PR efforts? Understanding that vanity metrics are irrelevant in communications measurement is […]

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Successful Martech Deployments

Successfully Deploy Martech in Life Science: Focus on the People

By Laura Browne / October 10, 2019

Marketing technology (‘martech’) accounts for nearly one-third of a CMO’s marketing budget (Gartner). This is the single largest […]

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Talk Life Science Marketing Analysis

People + Technology = The Winning Formula in Marketing Measurement

By Laura Browne / October 2, 2019

Welcome to the latest episode of the ‘Talk Life Science Marketing Analysis’ podcast. Here, we interview the VP […]

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Olga Torres, COO Covalent Bonds, interviewed for Talk Life Science Marketing Analysis Podcast

New Life Science Marketing Podcast

By Laura Browne / September 13, 2019

Covalent Bonds is launching a life science marketing podcast. In this podcast we explore marketing and media analysis […]

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Using PR Metrics & Reporting to Gain Credibility

By Laura Browne / August 30, 2019

Proving PR’s financial impact is one thing; communicating it effectively is another. Often PR metrics differ significantly from […]

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5 Steps to Making Your Life Science Company Marketing Data-Driven

By Laura Browne / July 25, 2019

Adopting a Marketing Data Mindset Marketers report that demonstrating the impact of marketing on financial outcomes is their […]

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