DATA DRIVEN MARKETING STRATEGY

Data Driven Life Science Marketing Services

Helping life science companies to improve sales and marketing success with data driven marketing insights:

  • Know that your marketing & communications are working
  • Ensure you are making the right strategic decisions on where to focus your marketing dollars
  • Know which tactics are having the most impact
  • Facilitate alignment between all internal marketing teams (operations, creative and procurement, for example), to agree what success will look like, and how it will be measured
  • Know whether your marketing budget has been wasted, or is being used optimally

Enabling agencies who work with us to say to clients “We are so confident in our results, we use a third party to measure and report on our programs”.

Helping you achieve your business goals by using data for:

Services

STRATEGY

Evaluate & Assess

Persona

Builds a profile of your target audiences based on data, not assumptions.

Marketing Fundamentals

Defines what success will look like. Ensure the right campaigns and budgets are in place to achieve company strategic objectives.

Data Fundamentals

Ensures data confidence, and that data systems are set up optimally for your goals, giving you clean meaningful data. We will prepare you for a data-strong future.

MEASUREMENT

Measure & Act

ACTsights™

Use ACTsights to obtain objective effectiveness- monitoring of brand, PR & communications, and marketing. Refine marketing based on actionable insights.

MMM™

Our Marketing, and media, measurement methodologies define analytics and data visuals in a personalized dashboard.

Agency Selection

Connects agencies and companies via match-making program.

OPTIMIZATION

Optimize & Refine

Marketing Optimization

Review data and prioritize action on channels and tactics that data has proven to be most effective. Stop doing activity that will waste budget.

Technology Optimization

Amend technology set-up (Google properties, CRM, Marketing Automation etc) to optimize results based on data insights.

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