News

C&EN Magazine interview on data driven life science marketing

January 27, 2021
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15:10 min read
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Laura Browne
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Interview with Covalent Bonds’ Chief Effectiveness Officer, Laura Browne, on all things marketing measurement & shifting budgets.

The interview covers topics such as:

  • impacts of the pandemic on shifts in marketing tactics
  • what pivots life science marketers should be making now to stay ahead
  • how to handle changes in marketing budgets
  • how to measure PR

and more! Take a read of the full interview here.