Effective PR metrics and reporting for CEOs

Using PR Metrics & Reporting to Gain Credibility

Proving PR’s financial impact is one thing; communicating it effectively is another. Often PR metrics differ significantly from the metrics that CEOs and their peers care about. Reporting on media coverage means nothing to a team focusing on financial and strategic.

Read this article that our CEO, Laura Browne, has published in PR Daily on how to report on PR’s impact in a language that makes the C-suite sit up and listen.

Read the full article here.

 

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