Using PR Metrics & Reporting to Gain Credibility
Proving PR’s financial impact is one thing; communicating it effectively is another. Often PR metrics differ significantly from the metrics that CEOs and their peers care about. Reporting on media coverage means nothing to a team focusing on financial and strategic.
Read this article that our CEO, Laura Browne, has published in PR Daily on how to report on PR’s impact in a language that makes the C-suite sit up and listen.