C&EN Magazine interview on data driven life science marketing
Interview with Covalent Bonds’ Chief Effectiveness Officer, Laura Browne, on all things marketing measurement & shifting budgets.
The interview covers topics such as
- impacts of the pandemic on shifts in marketing tactics
- what pivots life science marketers should be making now to stay ahead
- how to handle changes in marketing budgets
- how to measure PR
and more! Take a read of the full interview here.