C&EN Magazine interview on data driven life science marketing

Interview with Covalent Bonds’ Chief Effectiveness Officer, Laura Browne, on all things marketing measurement & shifting budgets.

The interview covers topics such as

• impacts of the pandemic on shifts in marketing tactics
• what pivots life science marketers should be making now to stay ahead
• how to handle changes in marketing budgets
• how to measure PR

and more! Take a read of the full interview here.