Our Story

Covalent Bonds is the brainchild of Olga Torres and Laura Browne, who were both looking for ways to help their clients to quantify the ROI of their marketing spend, and to optimize their marketing programs.

None of the measurement systems available on the market were suitable for their clients, as they did not account for the long sales cycles or multiple buyers involved in a single purchase.  

Olga is a self-confessed “data geek” with specialities in digital marketing and data tracking and analysis. Whereas Laura is “big picture”, working with companies to ensure that marketing is deployed solely and optimally to achieve business objectives. 

ACTsights™ is the result of this powerful partnership: data-led insights that help users to Realize ROI™  of their marketing investments.

Our professional team is made up of Data Scientists, Media Analysts, Marketing Specialists and Project Managers. This unique combination brings the power of AI and machine-learning to the marketing industry.

Meet the team


Laura Browne

Chief Effectiveness Officer

Olga Torres

Chief Optimization Officer

Heather Fysh

Director of Insights

Claire England

Director of Efficiency

Kera Hartlen

Marketing Data Scientist

Covalent Bonds Values & Team Manifesto

Imagine what it would be like to work for a truly virtual company. This is Covalent Bonds. We have proven that it doesn’t matter where you live, or what adversaries you may face, you can still be a valuable part of a team that works together to push the boundaries of data-led marketing measurement. We believe that no-one should be locked out of the workplace, whether that be as a result of their inability to:

  • Physically attend an office
  • Living in remote locations
  • Handicap
  • Maintain traditional office hours
  • Single parents
  • Those who could not afford to attend University and taught themselves
  • Veterans


We don’t seek people who simply reproduce other people’s ideas. We want people who have original ideas - who have resilience - who love to learn - who build on proven principles. We love what we do, and have developed an environment that allows people who have the right attitude to thrive. 

We are always looking for people to join our growing team. We look for the following qualities:

  • Self-motivation
  • Commitment to finding solutions to complex challenges
  • Deadline-driven
  • People- orientated
  • Forming strong opinions, with a willingness to share them
  • Collaborate with your team and clients to do something truly innovative
  • Comfortable with complex data.
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