Knowing how much you are willing to spend and knowing where to spend it are completely different things. We help companies define an appropriate marketing budget and assign it to the best tactics in order to achieve the highest possible return on investment.
Customer Journey Mapping
Life Science purchasing cycles can be long and complex. Using marketing data, as opposed to simply making guesses, will ensure your clients get the information they need, when they need it.
MarCom Strategy Development
We use data driven research and insights to formulate powerful marketing communications strategies. These strategies then determine what actions will lead to the best results.
Actionable Marketing Plan Development
Once a strategy has been developed, we convert it into an actionable roadmap. This roadmap consists of all the nitty gritty actions needed to produce pre-defined results.
What are some of the tools you use to gather data to inform strategy?
Your company possesses a treasure trove of data about your target audiences: for example: the CRM tells you the length of their sales cycles, the marketing automation system can tell you what marketing materials they like to use at specific points in the buying cycle, Google Analytics will show how they found you, what buying behaviors they displayed and so forth. If you combine this data with both quantitative and qualitative research, you develop a better understanding of what motivates your target audiences, and how you can sell to them more effectively.