How to Put Real Metrics Behind Media Coverage, Delivering ROI for your PR Strategies
In this article, Covalent Bonds guest writes for C&EN magazine about how to evaluate success from your PR and communications strategies. How does a company evaluate the impact of this media attention? How do you determine if one story is better than another? Media analysis enables you to understand what the media is saying about you. This article provides a list of top metrics to analyze news coverage and even provides a handy cheat sheet.
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