The Science of Proving ROI: Why ACTsights® Needs a CEO
At Covalent Bonds, we're not content with the status quo. Our mission has always been to deliver clarity and confidence to our clients, and that requires constant innovation. For too long, marketing has suffered from an "ROI Credibility Gap." Scientific, digital and technical marketers know the value of data, but few are trained in the codified process required to translate activities into verifiable, investment-grade ROI. The core challenge is two-fold: a systemic failure to connect marketing strategy and tactics to pipeline revenue, and a literacy gap that leaves marketers lacking the confidence and fluency to speak the language of data and analytics.
This is a problem demanding a dedicated, executive-level focus. That’s why we’re thrilled to announce a significant leadership shift: Our co-founder, Olga Torres, is officially moving into the role of CEO of ACTsights®.
ACTsights® is now an independent company, but it remains a strategic partner, dedicated entirely to the science of marketing data. Olga is dedicating her full strategic energy to this mission.
ACTsights®: The Validated Protocol for Marketing Attribution
Olga’s work is built on a passion for analytics and data-driven systems. By transitioning to ACTsights®, she is committed to ensuring every marketer can master true marketing attribution.
ACTsights® is designed to solve the deepest data pain points facing agencies and marketers today. It isn't theoretical training; it's a proprietary, science-based operating system forged and battle-tested inside a real-world agency. Our core belief is simple: Marketing is a science, and it must be treated as such.
The ACTsights® Methodology is, at its heart, the application of the scientific method to marketing attribution. It provides a validated protocol that ensures your results are rigorous, repeatable, and able to secure the confidence of the C-suite.
The framework is built around three core outcomes that grant marketers an indispensable role:
- Clarity: ACTsights demystifies the complex, helping you move beyond vanity metrics to core KPIs like CAC, LTV, and ROI.
- Confidence: ACTsights empowers you by transferring expertise, building the self-assurance needed to lead strategic conversations with clients and leadership.
- Control: ACTsights provides the frameworks, like the Crawl, Walk, Run curriculum, that allow you to take command of your data narrative, moving you from a reactive to a proactive, predictive state.
This strategic move underscores our commitment to establishing the industry’s most rigorous, science-based approach to marketing analytics. Olga and ACTsights® are building the foundation required to deliver Human-led, Data-Informed, AI-Accelerated results.
Be the First to Master the New Standard
This strategic separation is our ultimate commitment to solving the data and literacy gap. By focusing solely on this mission, Olga will ensure B2B marketers remain at the cutting edge of investment-grade reporting, guaranteeing future relevance.
The methodology, including the flagship "Agency ROI Accelerator" program, is launching soon. If you are struggling with the question, "How to prove marketing ROI" and want to transform your agency into an indispensable strategic partner, this is your chance for early access.
Sign Up Now: Be the first to hear about the ACTsights® Methodology and early enrollment for "The Agency ROI Accelerator."
Follow Olga Torres' journey and the development of this methodology on the ACTsights company LinkedIn page.
