Managing and Measuring Crisis Communications During the COVID-19 Pandemic
These are unprecedented times. As such we have recorded a bonus episode of our podcast ‘Talk Life Science Marketing Analysis. This episode ‘Managing and Measuring Crisis Communications During the COVID-19 Pandemic’ is now available for download.
I sat down with communications and measurement guru Katie Paine, and Measurement Maven of the Year, Heather Fysh to gather top tips for both implementing and measuring crisis communications during this pandemic. For those of you who have not yet implemented a crisis comms strategy, this is chock full of tips. For those, who are more advanced and are now moving onto monitoring and evaluating your messaging and strategy, there is loads of great advice for you too. I hope this is helpful.
Please listen and let us know your thoughts. You can subscribe to the podcast and rate and review it, so that others know about this great new resource for life science marketers.