Agency Selection

Choosing a life science marketing agency: Why it pays to look outside the biggest name agencies

Choosing a life science marketing agency: Why it pays to look outside the biggest name agencies

So, the board has approved the appointment of a life science marketing agency, it is now up to you to draw up a short list of agencies to speak to. Most people start by asking their network who they work with. They look at who the big players have retained and pull together a short list.