Measurement

Balancing Marketing Performance And User Privacy: Top Tips For Life Science Marketers For 2022 Marketing Measurement Plans

By Laura Browne / October 1, 2021 October 1, 2021 / Marketing Operations, Measurement

You are now all likely deep into your 2022 strategic marketing planning cycle. Here are some top tips …

By Laura Browne / January 27, 2021 January 27, 2021 / Measurement

How to Put Real Metrics Behind Media Coverage, Delivering ROI for your PR Strategies In this article, …

Interview with Covalent Bonds’ Chief Effectiveness Officer, Laura Browne, on all things marketing measurement & shifting budgets. The …

The first thing you need to remember is that your domain is the backbone of your digital brand. …

By Laura Browne / November 1, 2019 February 18, 2020 / CTA - Subscribe, Measurement

Wondering how best to measure your PR efforts? Understanding that vanity metrics are irrelevant in communications measurement is …

By Laura Browne / October 2, 2019 October 24, 2019 / CTA - Subscribe, Measurement

Welcome to the latest episode of the ‘Talk Life Science Marketing Analysis’ podcast. Here, we interview the VP …

By Laura Browne / August 30, 2019 November 14, 2019 / Measurement

Proving PR’s financial impact is one thing; communicating it effectively is another. Often PR metrics differ significantly from …

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