How to Set Up Google Analytics and Use Data for Marketing Measurement
The first thing you need to remember is that your domain is the backbone of your digital brand. …
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Measurement
Communications Measurement: Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters
Wondering how best to measure your PR efforts? Understanding that vanity metrics are irrelevant in communications measurement is …
People + Technology = The Winning Formula in Marketing Measurement
Welcome to the latest episode of the ‘Talk Life Science Marketing Analysis’ podcast. Here, we interview the VP …
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Using PR Metrics & Reporting to Gain Credibility
Proving PR’s financial impact is one thing; communicating it effectively is another. Often PR metrics differ significantly from …
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