Interview with Covalent Bonds’ Chief Effectiveness Officer, Laura Browne, on all things marketing measurement & shifting budgets. The …
C&EN Magazine interview on data driven life science marketing Read More »
What is data driven marketing? Data driven marketing is a strategic marketing approach that empowers marketers to decide …
This is the first article in a series on data driven life science marketing. Check back regularly for …
Data Driven Marketing: Tips for life science marketers in a privacy-centric world Read More »
A meta description is the text immediately under the URL in search engine results. Essentially, the description helps …
The team at Covalent Bonds are all women, so we informally call ourselves the ‘Bond Girls’, but we have never done so externally. We debated long and hard on whether we could use this name externally. Would we still be taken seriously? Are we doing ourselves a disservice by calling ourselves the Bond Girls? We even debated whether writing this blog was the right thing to do. Is this because marketing has suffered from a lack of quantifiable evidence of its success?
So, the board has approved the appointment of a life science marketing agency, it is now up to you to draw up a short list of agencies to speak to. Most people start by asking their network who they work with. They look at who the big players have retained and pull together a short list.
Global Data Privacy Regulation (GDPR) is a European law that goes into effect in May and regulates personal data collection. It is easy for most of us to stop reading once we see the word “Europe”. Don’t be too quick to brush it off. Read this post to see if and how the law applies to you.
‘Budget creep’ is common when working with marketing agencies, but you will be surprised to hear that it is not usually the agencies fault, but yours…
Life Science Marketing is Intense Most marketing managers within life science companies are under great pressure in their …
Life Science Marketing Agencies – How do You Select the Right One for You? Read More »
