Agency New Business
Our focus is to help with your marketing agency new business development, bringing on board new long-term ‘perfect clients’.
We help you achieve your new business goals. We do not, however, go to market on your behalf hoping to find a perfect prospect who happens to be ready to buy just as you want to sell to them.
Uniquely, agencies only pay per qualified lead, there is no contract required, nor subscription fee. We simply must be confident that you are the right agency for the job.
Covalent Bonds only supplies leads from companies that have:
An identified need
A clear and concise brief
A pre-approved budget
A commitment to start the program within three months of the selection process
Our new business services turn agency business development and lead generation on its head, by only charging agencies per qualified lead that we supply
New Business Generation Model
Our proprietary good brief formula helps prospects develop detailed briefs, giving the agency all the information needed to develop a perfect proposal.
Using our database of over 300 agencies, selected agencies are matched based on who we know and trust can deliver the program. We approach these companies and determine if they are interested in learning more about the opportunity.
We provide the agency with an indication of budget for the program, target market, and services required from the prospect.
Our fees are structured to ensure that this is the most cost-effective yet powerful way of doing new business.
We therefore charge 50% of the fee to see the full brief.
The remaining 50% is only paid if the agency then decides to pitch for the business. This makes viewing the brief as risk free as possible
The agency that wins the business, then pays a small win fee